Collection: Issue 01: Young Masters

The inaugural ISO launch, featuring Cole McMahon-Gioeli's "Young Masters".

Issue 01: Young Masters

Something starts to click in your late 20s.

The fear of inadequacy starts to lose the war against the confidence of mastery, and suddenly you look around yourself and realize your peers are experiencing the same changes.

Your friend shows you her work, and you buffer for a moment as you realize you’ve seen it on the runway. Another friend’s technical drawings fall out of his backpack and you’re stunned at the beauty of the sketches crossed out and considered unacceptable. And the kid you grew up with is suddenly a wizard behind the bar, blowing your mind and palette with a cocktail you’ve never seen on a menu.

The skills build slowly, an accumulation of years of diligence, but the realization that you are a Young Master happens all at once. The peers around you are categorically experts in their craft.

The 3 people in ISO’s first issue are friends of ours that have reached this threshold, and we tried to capture the creativity and artistry that they demand of their work.